Chris Reilly New Flight Products, Product Imaging

How Can 3D Special Effects Drive Interest in your Products?

Ever see those fancy, flashy product commercials? You know the ones… the ones with the complex camera movements, colorful backdrops, and a hero shot of the main product? Sometimes the product is floating through the air… sometimes it’s a slow motion shot of the product spinning. They’re almost always produced/ funded by large corporate marketing firms for countless products, from hamburgers to facial cleanser. The animations are attractive, sleek… and most importantly, they attract customers by making them feel a certain way about the product. As a small business owner, you might feel that such animations are completely beyond you. After all, your finances are focused on keeping your business running and serving your customers. But marketing is a huge factor of business success… are these types of product shots really out of reach?

The answer used to be ‘yes’, but not anymore. With advancements in 3D technology, the cost of 3D special effects has become manageable for the average small business owner, and they can do a lot for you and your sales. Take this graphic for example:

This animated demo was produced by us in-house, and has everything you might see in a flashy corporate commercial. 3D effects such as fire, smoke, bubbles, water, and sparks can add a uniquely emotional element to your product, and instantly associate it with a certain feeling. But why is creating a “feeling” so crucial, anyway? Coined by P&G in 2005, the “First Moment of Truth” or “FMOT”, is the first 3 to 7 seconds after a customer encounters a product for the first time. In this situation, there are three steps:

  1. Customer encounters advertising
  2. Customer goes to product location
  3. Customer locates product

A customer will not take steps 2 and 3 unless they are impressed in step 1, and most customers are “low involvement” decision makers. This doesn’t mean that they don’t care about their purchases, but it does mean that they rely more on feeling and emotion than facts or research when purchasing a consumable product. This saves time and resources in a consumer’s busy life. This is called a heuristic: a “short-cut” customers take in decision making. The best way to attract a customer is to deliver that emotional punch right in the beginning: in your marketing. And 3D special effects are a great way to deliver a deep, visceral emotional message.

Here’s another image we produced: a still frame from an animation. Fire is almost as old as humans are, so it invokes a deep, almost “evolutionary” reaction. “Elemental” 3D effects are great for that reason.

Whatever your product is, now you can use the same tactics that the big dogs use in their product images. We’ve provided cost effective effects like the ones featured here for companies just like yours, and we work with you to achieve the perfect results. Want to know what we can do for you? Fill out this quick form! We’ll get back to you with a free quote for your project. It couldn’t hurt to ask, right?

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Chris Reilly New Flight Products, Product Imaging

3D Environment/Product Visualization for Business: Helping your Customers Visualize

When it comes to small businesses that offer specific, custom products and services, few other things can help seal the deal as well as 3D visualization. Your customers need to be able to see what they’re purchasing, and with quantum leaps in 3D rendering technology, business owners can now afford to give their customers a sneak peak of their custom orders before they’re completed. Selling the experience of your product is no easy task, but with tangible, realistic representations of your products, customers are more likely to commit to a purchase. Sometimes, seeing something makes it more real, and can tip the scales in favor of your purchase.

Architects can utilize 3D imagery to demonstrate their capabilities to potential clients

For complex projects, providing a view of a product from multiple angles can also foster an increased understanding of it for potential clients, thereby possibly attracting clients from market segments that may otherwise be out of reach. Let’s suppose you offer lighting setups for concerts and parties. There are entire market segments that do not understand how lighting works, and what options are available to them. Therefore, they may not be fully aware of the options available to them. With 3D visualizations, you would be able to show the customer different lighting setups, fixtures, and methods, and foster an understanding that otherwise would be amiss. You can turn entire market segments into customers by simply showing, not telling.

A visualization of a golf simulator setup, created beforehand for client consideration

With New Flight Digital, you’re never far from achieving your vision for digital media. In an ever-increasingly competitive economy, 3D visualizations can give you the edge needed to succeed. Apply for a free quote on our website here, or simply join our mailing list here. Bring your business to the next level today!