In 2020, company websites are not just about delivering information anymore. As interactivity on the web increases through the use of social media, customers have come to expect that same level of interactivity from the websites they frequent. Think of your website as a micro-experience: instead of simply handing your customers a list of office hours, you’re now engaging them and involving them in an experience they’re more likely to remember the next day.
With the advent of WebGL, larger or tech-savvy companies have been quick to take advantage of 3D web graphics. The examples are endless. Here are some of my favorites from this awwwards.com list:
- This interactive portfolio for a French designer that is literally a game
- This Gucci site that involves 3D tableaus to interact with
- This wine website that does an excellent job of creating a 3D parallax effect that matches their brand feel
As I described in a previous blog post, I’ve used 3D graphics to bring my website to life and showcase my skills. I want to bring this tool to the people that really need it: small business owners. Sell a hand crafted product? Well, you could always throw a few photos on your website… or… you could use a custom 3D representation of your product that customers can interact with. Since these 3D graphics are created using JavaScript, your 3D graphic can be created with special “smart” rules built in. Let’s suppose you’re an architectural firm and want your front page to display a 3D representation of your latest build. Well, using JavaScript, I could make the scene dependent on the season: if it’s the dead of winter, there could be snow on the roof. The middle of summer: a bright blue sky. Your imagination truly becomes the limit!
Visit me at http://www.newflightdigital.com if you’d like to get your brand rolling with some new 3D graphics.
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